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Brand Resonance Pyramids
Dear readers, This is the Denim Team. Here is our final and conclusive article. Thanks to our questionnaire, and all our previous researches, we have been able to build a brand resonance pyramid for...
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P.O.D. and P.O.P. analysis
Dear readers, This is Alexia, Nicolas and Evariste speaking. The end of the blog is near, and it is now time to study the points of difference and the points of parity of Diesel and Levi’s compared to...
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Levi’s and Diesel Four C’s of positioning
Dear Readers, This is Nicolas speaking. You will find below my explanation on the 4C’s of positioning concerning Levi’s and Diesel in a podcast format. You can see the written version by clicking on...
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The distribution strategy of Levi’s and Diesel
Dear Readers, This is Alexia speaking. Today, I’m going to talk about the distribution strategy of Diesel and Levi’s. Diesel has established a click and mortar strategy. Indeed, these brand products...
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Focus on some of Levi’s & Diesel Main Competitors
Dear readers, This is Guillaume speaking, In order to demonstrate the saturation of the Denim Market, I decided through this article to present you 5 Denim companies that can be qualified of being...
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Levi’s and Diesel Price Positioning
Dear readers, This is Guillaume Speaking, This article is aimed to analyze the main price positioning differences between Diesel and Levi’s. Since their creation, those two major brands engaged a...
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Diesel products… and a comparison to Levi’s
Dear Readers, This is Alexia speaking. In my last post, I presented you the story of Levi’s products. Now, I’m going to talk about Diesel products. Diesel is an Italian brand launched in 1978 by Renzo...
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The non-media communication strategy of the two brands
Dear readers, This is Ofir speaking. After analyzing the advertising strategy of Levis and Diesel in my previous article which is one of the major traditional media, let’s focus today on other forms of...
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Levi’s products: an historical approach
Dear readers, This is Alexia speaking. Through this article, I’m going to present you in a synthetic way the products of Levi’s and Diesel brands. Levi’s is a brand with a rich heritage. Levi’s is the...
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The advertising strategy of Levi’s and Diesel
Dear readers, This is Ofir speaking. Let’s analyze and compare the advertising strategy of Levi’s and Diesel. Both have launched a lot of advertising campaigns which were usually very original and...
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Brand Equity Analysis
Dear readers, This is Evariste speaking. Today, my article will focus on the brand equity of Levi’s and Diesel. Brand Equity is an idea that emerged in the 1980′s and that was described and defined by...
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Levi’s partnership with Grazia
Dear readers, This is Alexia speaking. Today, I’m going to talk about Levi’s and its partnership with Grazia for the launch of the Levi’s Revel® jeans. At the end of October, Levi’s organized in 6 of...
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Diesel: A co-branding project with EDUN
Dear Readers, This is Ofir speaking. Diesel and EDUN, a fairtrade clothing label in Africa, launched their collaboration in February 2013 with a 100% African range of Jeans and clothes. Inspired by...
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Levi’s and its new Skateboarding Collection
Dear readers, This is Alexia speaking. Today, I would like to speak about Levi’s and its new Skateboarding Collection launched in August 2013. This new collection has been thinking for skaters. Levi’s...
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Co-branding between Levi’s and Cléa Lala
Dear readers, This is Nicolas speaking. Today, I wanted to talked to you about a particular event that is happening right now in the Levi’s’ flagship Store in Paris Champs-Elysées. From the 21st of...
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Diesel new campaign: #TRIBUTE
Dear Readers, This is Evariste speaking. I hope your are all fine in spite of this cold winter that is just really beginning ! Today, I am going to talk about this mysterious hashtag – #TRIBUTE – that...
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Porter’s 5 forces for the Denim Industry
Dear readers, This is Nicolas speaking. In order to continue and finish the macro-environment analysis, started by Evariste with the PESTEL model, we will today, focus on the Porter’s model, and...
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Levi’s offer on Facebook
Dear readers, This is Ofir speaking. Here is an advertising I have recently seen on my Facebook Wall : " Levi’s suggested Publication Exclusive offer on http://www.levi.com : 30% off and FREE shipping...
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“How you make a garment is just as important as the garment itself”*
Dear readers, This is Evariste speaking. Here is an interesting news from Levi’s website. Levi’s launched on 6th november 2013 the Dockers Wellthread® at its new innovation lab in San Francisco. This...
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